IETA, ICROA and ITN Productions Industry News are producing a news-style programme, “Net Zero: The Integrity Pathway.” Anchored by author and presenter Claire Nasir from ITN’s London studios, the programme will educate on best practices in corporate GHG mitigation, including high integrity carbon offsetting and insetting, and why a responsible approach to net zero considers avoiding, removing, and reducing emissions.
The programme will raise awareness of best practices in carbon reduction and offsetting, showcase the organisations performing well in this area and highlight the benefits and impacts these activities have to individuals and communities on the ground. The programme will also explore the difference between compliance markets and voluntary markets and the latest technological advances and innovations surrounding the trajectory to net zero.
Featuring expert interviews, news items and reporter-led sponsored editorial profiles from leading organisations filmed on location, the programme will launch in early November 2022 and will be supported by an extensive campaign targeting IETA members and professional networks.
Dirk Forrister, CEO and President of IETA said: “Building on last year’s success with ITN Productions in showing how carbon markets work, this year we hope to illuminate public understanding of how businesses are embracing the net zero challenge – with innovation, enthusiasm and the “can do” entrepreneurial spirit of our community. We want to feature “the do-ers” who are already showing success on the net zero journey.”
Nina Harrison-Bell, Head of ITN Productions Industry News said: “We are delighted to be working with IETA and ICROA to make a programme that raises awareness and demonstrates the importance of setting new global standards for high integrity carbon offsetting to help reduce and remove greenhouse gas emissions and shows the organisations who are accelerating progress in the role carbon markets play.”
Contact: Lukasz Biernacki, Communications Director, ICROA
Jeff Blackmore, Programme Director at ITN Productions